However, the team behind the Go Clean Label site notes that right now, at least, xanthan gum is not on the 'unacceptable ingredients' lists of any of the key retail influencers (Whole Foods ...
Xanthan Gum Yes, xanthan gum is considered "clean label". Xanthan gum is a naturally extracted thickening agent and stabilizer, produced by the fermentation of sugar. It can be found in dressings, sauces, ice creams, and health-related products, like toothpaste.
Hydrocolloids are among the most clean-label-friendly ingredients out there, but they aren't immune from criticism either. Xanthan gum, a thickening and stabilising ingredient made from fermented sugars, may not be well-understood by consumers, leading some food manufacturers to reject it altogether.
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