Alizila's Tom Brennan offers a tour of a Hema Supermarket, showing how online and offline shopping are merged into a seamless "New Retail" experience.
Converting customers to make online purchases "The major goal is to drive offline customers to shop online",says Yi Hou, the founder of Hema. The supermarket only offers around 3,000 different products in-store, but over 50,000 SKUs on its App. On the other hand, Hema offers delivery for customers within a 3km radius.
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